//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"World"
~accessRights:"restricted"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Store brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
World
Brand image
Handelsmarke
336
Store brand
333
Brand management
222
Markenführung
222
Consumer behaviour
200
Konsumentenverhalten
200
Einzelhandel
185
Retail trade
184
Markenartikel
180
Brand
179
Markenimage
82
Preismanagement
45
Pricing strategy
45
Einzelhandelspreis
41
Retail price
41
Marketing management
38
Marketingmanagement
38
Private label
38
Lebensmitteleinzelhandel
36
Food retailing
34
Beziehungsmarketing
32
Markenpolitik
32
Relationship marketing
32
Deutschland
29
Theorie
29
Theory
29
Private labels
28
Game theory
27
Germany
26
Spieltheorie
26
Distribution channel
25
Vertriebsweg
25
Lieferkette
23
Supply chain
23
Product quality
22
Produktqualität
22
Store brands
22
Competition
21
Online retailing
20
more ...
less ...
Online availability
All
Undetermined
Free
32
Type of publication
All
Article
77
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
70
Aufsatz in Zeitschrift
70
Aufsatz im Buch
7
Book section
7
Conference paper
6
Konferenzbeitrag
6
Hochschulschrift
3
Konferenzschrift
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Conference proceedings
1
Thesis
1
more ...
less ...
Language
All
English
85
German
5
Author
All
Gázquez-Abad, Juan Carlos
6
Martínez-López, Francisco J.
5
Diallo, Mbaye Fall
4
Yagüe Guillén, María Jésus
4
Dekimpe, Marnik G.
3
Gómez-Suárez, Mónica
3
Lévy Mangin, Jean-Pierre
3
Abraham, Eike Jonas
2
Ailawadi, Kusum L.
2
Alić, Adi
2
Calvo-Porral, Cristina
2
Cliquet, Gérard
2
Geyskens, Inge
2
Horvat, Sandra
2
Keller, Kristopher Oliver
2
Kumar, Sumit
2
Quinones, Myriam
2
Sethuraman, Raj
2
Škare, Vatroslav
2
Abu Bakar Sade
1
Agarwal, Dhruv
1
Agić, Emir
1
Agus, Arawati
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Al-Monawer, Nasser
1
Aldousari, Abdullah A.
1
An, Zhe
1
Bamert, Thomas
1
Bartels, Jos
1
Bentele, Günter
1
Bentley, John P.
1
Blankson, Charles
1
Bodur, H. Onur
1
Breugelmans, Els
1
Buchele, Mark-Steffen
1
Burt, Steven
1
Calvo Porral, Cristina
1
Cappiello, Giuseppe
1
Carsana, Laurence
1
more ...
less ...
Institution
All
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of retailing and consumer services
11
Journal of business research : JBR
7
Springer Proceedings in Business and Economics
7
International journal of retail & distribution management
5
SpringerLink / Bücher
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Journal of food products marketing
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
International marketing review
2
Journal of retailing
2
Review of marketing science
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Agribusiness : an international journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Business horizons
1
Business strategy and the environment
1
Entrepreneurial business and economics review : EBER
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European research on management and business economics
1
Gabler Edition Wissenschaft
1
International journal of business competition and growth : IJBCG
1
International journal of business excellence
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
1
Journal of business economics and management
1
Journal of governance and regulation : international scientific journal
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
90
Showing
1
-
10
of
90
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
2
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
3
What is a retail brand : a systematic review of terms and definitions
Chen, Shaoyuan
;
Wang, Pengji
;
Wood, Jacob
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 653-673
Persistent link: https://www.econbiz.de/10014281096
Saved in:
4
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
5
The effects of dual branding rumors on consumers’ national and store brand evaluations
Cascio, Allyn
;
Waites, Stacie F.
;
Moore, Robert
;
Moore, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014301290
Saved in:
6
The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina
;
Morrone, Domenico
;
Russo, Angeloantonio
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
Saved in:
7
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
8
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
9
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
10
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->