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subject:"World"
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~subject:"Competition"
~subject:"Markenführung"
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Competition
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Handelsmarke
336
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322
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Gázquez-Abad, Juan Carlos
9
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5
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5
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4
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8
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
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7
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ECONIS (ZBW)
231
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1
Information sharing and production timing strategy in a platform-based supply chain
Fan, Zhi-Ping
;
Wang, Ningning
- In:
International transactions in operational research : a …
31
(
2024
)
5
,
pp. 3173-3196
Persistent link: https://www.econbiz.de/10014533514
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2
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
3
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
4
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
5
Private label sourcing for an e-tailer with agency selling and service provision
Li, Hengyu
;
Chen, Huangen
;
Chai, Junwu
;
Shi, Victor
- In:
European journal of operational research : EJOR
305
(
2023
)
1
,
pp. 114-127
Persistent link: https://www.econbiz.de/10013478581
Saved in:
6
Determinants of consumer preference towards private label and manufacturer brands in organised packaged food retailing : a factor analysis approach
Tandon, Nidhi
;
Verma, Jayender
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 508-523
Persistent link: https://www.econbiz.de/10014331608
Saved in:
7
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
8
What is a retail brand : a systematic review of terms and definitions
Chen, Shaoyuan
;
Wang, Pengji
;
Wood, Jacob
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 653-673
Persistent link: https://www.econbiz.de/10014281096
Saved in:
9
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
10
Private labels strategy, retail profitability and bargaining power in the fluid milk market
Chen, Xuan
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
21
(
2023
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10014293784
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