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subject:"World"
~isPartOf:"Contributions to Management Science"
~isPartOf:"International marketing review"
~isPartOf:"Journal of retailing and consumer services"
~person:"Baumann, Chris"
~subject:"Brand experience"
~subject:"Einzelhandelspreis"
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The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
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