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subject:"World"
~isPartOf:"Handelsforschung"
~isPartOf:"Reihe: Marketing, Handel und Management"
~subject:"Brand image"
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Brand image
Handelsmarke
17
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6
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5
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Handelsforschung
Reihe: Marketing, Handel und Management
Journal of retailing and consumer services
17
International journal of retail & distribution management
12
Journal of business research : JBR
8
Springer Proceedings in Business and Economics
7
The international review of retail, distribution and consumer research
7
The journal of product & brand management
7
SpringerLink / Bücher
5
The journal of consumer marketing
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
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Journal of food products marketing
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Journal of retailing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Australasian marketing journal
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Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
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Cogent business & management
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Innovatives Markenmanagement
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International journal of Indian culture and business management
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International journal of business and globalisation : IJBG
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International journal of business excellence
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International journal of economic research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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Journal of business & economics research
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Journal of marketing
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Kiel working paper
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Report / Marketing Science Institute
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Springer eBook Collection
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agribusiness : an international journal
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ECONIS (ZBW)
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1
Handelsmarken und Erosion industrieller Markenartikel : Ursachen und Auswirkungen auf die Konsumgüterdistribution
Schäfer, Tina
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003937439
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2
Markentreue, Einkaufsstättentreue und Erfolg im Konsumgüterhandel : dargestellt am Beispiel einer Premiumhandelsmarke im Lebensmitteleinzelhandel
Windbergs, Thomas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013431982
Saved in:
3
Der Wert von Handels- versus Herstellermarken aus Konsumentenperspektive
Reutterer, Thomas
;
Sicking, Holger
- In:
Handelsforschung
19
(
2005
),
pp. 123-143
Persistent link: https://www.econbiz.de/10003287985
Saved in:
4
Markendehnung von Handelsmarken : Ergebnisse einer explorativen Studie
Swoboda, Bernhard
;
Samadi, Sara
;
Foscht, Thomas
- In:
Handelsforschung
19
(
2005
),
pp. 145-166
Persistent link: https://www.econbiz.de/10003287986
Saved in:
5
Der Wert von Handelsmarken : eine empirische Analyse
Sattler, Henrik
- In:
Handelsforschung
13
(
1998
),
pp. 433-450
Persistent link: https://www.econbiz.de/10001249972
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