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subject:"World"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Böhm, Eva"
~subject:"Kundenwert"
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Böhm, Eva
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Industrial marketing management : the international journal for industrial and high-tech firms
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Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
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