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subject:"World"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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