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subject:"World"
~language:"eng"
~person:"Aaker, David A."
~person:"Caprice, Stéphane"
~subject:"Marketingmanagement"
~subject:"Marktforschung"
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Aaker, David A.
Caprice, Stéphane
Chen, Yongmin
8
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6
Melewar, T. C.
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Private label positioning and product line
Caprice, Stéphane
-
2017
Persistent link: https://www.econbiz.de/10012265925
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2
Private label positioning and product line
Caprice, Stéphane
- In:
Frontiers of economics in China : selected publications …
12
(
2017
)
3
,
pp. 480-513
Persistent link: https://www.econbiz.de/10011773699
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3
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
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4
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
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