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subject:"World"
~language:"fra"
~subject:"Handelsmarke"
~subject:"Theory"
~subject:"Trademark law"
~type_genre:"Hochschulschrift"
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L' identification de la marque, un outil de stratégie marketing : le nom de la marque, le logotype et la mémorisation
Lencastre, Paulo de
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1997
Persistent link: https://www.econbiz.de/10013265476
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