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subject:"World"
~person:"Aaker, David A."
~person:"Choi, Seung-chan"
~person:"Park, C. Whan"
~subject:"Brand premium"
~subject:"Marketingmanagement"
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Brand premium
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Markenartikel
27
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22
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12
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12
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Aaker, David A.
Choi, Seung-chan
Park, C. Whan
Chen, Yongmin
8
Maskus, Keith E.
8
Melewar, T. C.
6
Geyskens, Inge
4
Ind, Nicholas
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Keller, Kevin Lane
4
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Abril Barrie, Carmen
3
Amrouche, Nawel
3
Cuneo, Andres
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Dekimpe, Marnik G.
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Dennis, Charles
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Holzer, Matthias
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O'Cass, Aron
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Brand management ; Vol. 1
1
California management review
1
Journal of marketing
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
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1
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
2
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
3
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
4
Handbook of brand relationships
MacInnis, Deborah J.
(
ed.
);
Park, C. Whan
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10013530657
Saved in:
5
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
Saved in:
6
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
7
Strategic brand concept-image management
Park, C. Whan
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 135-145
Persistent link: https://www.econbiz.de/10001013452
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