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subject:"World"
~person:"Ahlert, Dieter"
~person:"Geyskens, Inge"
~person:"Martinez-Lopez, Francisco J."
~subject:"Food trade"
~type_genre:"Aufsatz in Zeitschrift"
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Ahlert, Dieter
Geyskens, Inge
Martinez-Lopez, Francisco J.
Bittmann, Thomas
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Dekimpe, Marnik G.
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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2
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
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