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subject:"World"
~person:"Ahlert, Dieter"
~person:"Geyskens, Inge"
~subject:"Food trade"
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Ahlert, Dieter
Geyskens, Inge
Gázquez-Abad, Juan Carlos
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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2
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
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3
Strategic Brand Coordination
Ahlert, Dieter
;
Köster, Lars
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 195 - 209)
.
2005
Persistent link: https://www.econbiz.de/10014555977
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