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subject:"World"
~person:"Cliquet, Gérard"
~subject:"Einzelhandel"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistics"
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Einzelhandel
Relationship marketing
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Cliquet, Gérard
Geyskens, Inge
7
Martos-Partal, Mercedes
7
Dekimpe, Marnik G.
6
Diallo, Mbaye Fall
6
Gázquez-Abad, Juan Carlos
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Lévy Mangin, Jean-Pierre
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3
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International journal of retail & distribution management
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ECONIS (ZBW)
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Definition, conceptualization and measurement of consumer-based retailer brand equity
Troiville, Julien
;
Hair, Joseph F.
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012114123
Saved in:
2
A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali
;
Cliquet, Gérard
;
Robert, Isabelle
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
Saved in:
3
Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam
Diallo, Mbaye Fall
;
Cliquet, Gérard
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10011643922
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