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subject:"World"
~person:"Martinelli, Elisa"
~subject:"Brand"
~subject:"Einzelhandel"
~subject:"Markenartikel"
~type_genre:"Book section"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Handbook of research on retailer-consumer relationship development
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Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
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Evolving the private label role in the retailer-customer relationship : antecedents and impact of premium private labels on customer loyalty to the retailer
Martinelli, Elisa
;
Vergura, Donata Tania
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 86-106)
.
2014
Persistent link: https://www.econbiz.de/10010379352
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