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subject:"Zeitschrift"
~accessRights:"restricted"
~person:"Voorveld, Hilde"
~subject:"Germany"
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Zeitschrift
Germany
Advertising effects
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International journal of advertising : the quarterly review of marketing communications
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Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
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