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subject:"Zeitschrift"
~person:"Mulken, Margot van"
~subject:"Germany"
~subject:"Presseverlag"
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Zeitschrift
Germany
Presseverlag
Netherlands
6
Niederlande
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Print advertising
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Printwerbung
6
Advertising effects
3
Deutschland
3
Estimation
3
Rhetoric
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Rhetorik
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Schätzung
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Werbewirkung
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Comparison
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France
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International marketing
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Internationales Marketing
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Mulken, Margot van
Kaiser, Ulrich
17
Dewenter, Ralf
9
Sonnac, Nathalie
7
Chandra, Ambarish
6
Heimeshoff, Ulrich
5
Laussel, Didier
5
Flath, David
4
Gabszewicz, Jean Jaskold
4
Pelz, Richard
4
Sridhar, Shrihari
4
Sriram, S.
4
Domsch, Michel E.
3
Heinrich, Jürgen
3
Koch, Rudolf
3
Kranenburg, Hans L. van
3
Wright, Julian
3
Becker, Bettina
2
Blum, Eleanor
2
Böcker, Franz
2
Chauhan, Gajendra Singh
2
Das, Madhusmita
2
Depken, Craig A.
2
Dixon, Karen
2
Djourelova, Milena
2
Donovan, G. A.
2
Durante, Ruben
2
Gelbling, Katharina
2
Gierl, Heribert
2
Gieseking, Thomas
2
Gröppel-Klein, Andrea
2
Hoffmann, Stefan
2
King, Charles
2
Landgrebe, Klaus Peter
2
Lieberum, Uta B.
2
Martin, Gregory J.
2
Neijens, Peter C.
2
Nelson, Jon P.
2
Nyilasy, Gergely
2
Ostroff, Joshua
2
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
3
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1
Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
Saved in:
2
Rhetorical figures in German and Dutch print advertisements
Mulken, Margot van
;
Toorn, Lydia van
- In:
Kooperation und Effizienz in der …
,
(pp. 219-231)
.
2008
Persistent link: https://www.econbiz.de/10003700688
Saved in:
3
Rhetorical figures in German and Dutch print advertisements
Mulken, Margot van
;
Toorn, Lydia van
- In:
Kooperation und Effizienz in der …
,
(pp. 219-231)
.
2006
Persistent link: https://www.econbiz.de/10003323062
Saved in:
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