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subject:"Zeitschrift"
~person:"Rosengren, Sara"
~subject:"Advertising planning"
~subject:"Germany"
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Zeitschrift
Advertising planning
Germany
Advertising effects
2
Print advertising
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Printwerbung
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Werbewirkung
2
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Magazine
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Rosengren, Sara
Kaiser, Ulrich
14
Chandra, Ambarish
7
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6
Heimeshoff, Ulrich
5
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4
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
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Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
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2
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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