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subject:"Zielgruppe"
~person:"Evensen, Charlotte Bjørnhaug"
~type:"book"
~type_genre:"Graue Literatur"
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Zielgruppe
Advertising
2
Consumer behaviour
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Digital platform
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Digitale Plattform
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Internet marketing
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Konsumentenverhalten
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Network economics
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Netzwerkökonomik
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Online-Marketing
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Target group
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Werbung
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consumer multi-homing
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digital platforms
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incremental pricing
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targeted advertising
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Advertising effects
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Competition
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Electronic Commerce
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Evensen, Charlotte Bjørnhaug
Haugen, Atle
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Bourguigon, Camille
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Burguet, Roberto
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De Bock, Koen W.
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De Streel, Alexandre
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Drees, Norbert
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Jacques, Florian
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Lee, Seung Yoon
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Arbeidsnotat / Samfunns- og næringslivsforskning AS
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Discussion paper / NHH, Department of Economics
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ECONIS (ZBW)
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The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012627857
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The impact of targeting technologies and consumer multi-homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012643061
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