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subject:"discriminant analysis"
~person:"Allan, David"
~subject:"Credit risk"
~subject:"Financial ratio"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
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