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subject:"reputation"
~isPartOf:"Games"
~isPartOf:"International journal of hospitality management"
~person:"Han, Sung Ho"
~person:"Kim, Woo Gon"
~subject:"Consumer behaviour"
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reputation
Consumer behaviour
Brand image
2
Brand management
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Brand reputation
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Beziehungsmarketing
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Brand
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Brand equity
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Chain restaurant
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Confidence
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Customer engagement
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Customer-brand relationship strength
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Customer-perceived value
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Han, Sung Ho
Kim, Woo Gon
Cartwright, Anna
2
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2
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2
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Ahn, Jiseon
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Games
International journal of hospitality management
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ECONIS (ZBW)
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Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
2
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
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