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type:"article"
type_genre:"Bibliography included"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzbeitrag"
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Research in consumer behavior
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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(1991). - 306 S. - Enth. 5 Beitr.
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Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
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