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type:"article"
type_genre:"Case study"
~accessRights:"restricted"
~person:"Bharadwaj, Sangeeta Shah"
~person:"Das, Smita"
~person:"Gupta, Sumeet"
~person:"Tiwari, Rajnish"
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Lead market India : key elements and corporate perspectives for frugal innovations
1
Strategic marketing cases in emerging markets
1
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ECONIS (ZBW)
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ABC limited
Sinha, Anshuman
;
Das, Smita
;
Naidu, Sumanth
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 27-45)
.
2017
Persistent link: https://www.econbiz.de/10011667536
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Emerging patterns of grassroots innovations : results of a conceptual study based on selected cases from India
Nair, Anup Karath
;
Tiwari, Rajnish
;
Buse, Stephan
- In:
Lead market India : key elements and corporate …
,
(pp. 65-95)
.
2017
Persistent link: https://www.econbiz.de/10011596687
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