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type:"article"
type_genre:"Case study"
~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~isPartOf:"International journal of production research"
~isPartOf:"The rise to market leadership : new leading firms from emerging countries"
~subject:"1981-2015"
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Brand research : [an outcome of the second International Conference on Brand Management]
International journal of production research
The rise to market leadership : new leading firms from emerging countries
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To market leadership : the evolutionary journey of Hindustan Computers Limited
Madhavan, Arun
- In:
The rise to market leadership : new leading firms from …
,
(pp. 124-149)
.
2017
Persistent link: https://www.econbiz.de/10011660305
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