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type:"article"
type_genre:"Case study"
~isPartOf:"International journal of emerging markets"
~person:"Kaur, Ravineet"
~subject:"Advertising"
~subject:"Börsenkurs"
~type_genre:"Aufsatz in Zeitschrift"
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Antecedents and consequences of consumers' attitudes toward product placements : evidence from India
Kaur, Ravineet
;
Sharma, Rakesh Kumar
;
Bakshi, Apurva
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2698-2717
Persistent link: https://www.econbiz.de/10014450631
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