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type:"article"
type_genre:"Case study"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"R & D management"
~isPartOf:"Strategic marketing cases in emerging markets"
~person:"Chandrashekar, M. S."
~person:"Joshi, Manoj"
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International journal of technology marketing : IJTMkt
R & D management
Strategic marketing cases in emerging markets
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Irrway - a green personal mobility solution
Chandrashekar, M. S.
;
Sharma, Gaurav
;
Rangadhol, Basant P.
- In:
Strategic marketing cases in emerging markets
,
(pp. 129-145)
.
2017
Persistent link: https://www.econbiz.de/10011667557
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2
Seizing the opportunity for innovation : a case study from India
Joshi, Manoj
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
1
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003991623
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