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type:"article"
type_genre:"Case study"
~person:"Grünhagen, Marko"
~person:"Karna, Amit"
~subject:"Emerging economies"
~subject:"Quality management"
~subject:"Schwellenländer"
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
R & D management
1
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ECONIS (ZBW)
2
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Cultural convergence in emerging markets : the case of McDonald's in China and India
Jeon, Hyo Jin
;
Meiseberg, Brinja
;
Dant, Rajiv P.
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
2
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011457350
Saved in:
2
Business model adaptation for emerging markets : a case study of a German automobile manufacturer in India
Landau, Christian
;
Karna, Amit
;
Sailer, Miriam
- In:
R & D management
46
(
2016
)
3
,
pp. 480-503
Persistent link: https://www.econbiz.de/10011590949
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