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type:"article"
~accessRights:"restricted"
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of global information management : an official publication of the Information Resources Management Association"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Jugendliche"
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Jugendliche
Consumer behaviour
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Media usage
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Children
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Internet marketing
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Kinder
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Advertising effects
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Consumer socialization
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Kommunikationsmedien
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Qualitative Methode
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Childhood studies
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Children and inspired-to behavior
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China
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Ducoffe’s advertising model
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Bassiouni, Dina H.
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Chan, Kara
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Fan, Fei
1
Hackley, Christopher E.
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Li, Yupeng
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Pavelka, Jirí
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Prieler, Michael
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Breaking new ground in theory and practice
Journal of global information management : an official publication of the Information Resources Management Association
Young consumers : insight and ideas for responsible marketers
Global business perspectives
1
International review on public and non-profit marketing
1
Journal of marketing communications
1
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ECONIS (ZBW)
3
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How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
2
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
3
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
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