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type:"article"
~accessRights:"restricted"
~person:"Adam, Ibrahim Osman"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Advertisement"
~subject:"Mobile business"
~subject:"Mobiltelefon"
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Adam, Ibrahim Osman
Dwivedi, Yogesh Kumar
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International journal of business and systems research : IJBSR
1
Technological forecasting & social change : an international journal
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Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The marketing review
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The effect of mobile phone penetration on e-commerce diffusion : a global perspective using structural equation modelling
Alhassan, Muftawu Dzang
;
Adam, Ibrahim Osman
- In:
International journal of business and systems research …
16
(
2022
)
5/6
,
pp. 783-804
Persistent link: https://www.econbiz.de/10014232894
Saved in:
2
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
3
The effect of mobile phone penetration on the quality of life
Adam, Ibrahim Osman
;
Alhassan, Muftawu Dzang
- In:
Telecommunications policy : the international journal …
45
(
2021
)
4
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012614804
Saved in:
4
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
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