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type:"article"
~accessRights:"restricted"
~person:"Asongu, Simplice"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Advertisement"
~subject:"Mobile business"
~subject:"Mobiltelefon"
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Advertisement
Mobile business
Mobiltelefon
Mobile communications
11
Mobile phone
11
Mobilkommunikation
11
Sub-Saharan Africa
8
Subsahara-Afrika
8
Africa
7
Afrika
5
Economic development
5
Entwicklung
4
Mobile phones
3
Advertising effects
2
Consumer behaviour
2
Development indicator
2
Electronic Banking
2
Electronic banking
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Entwicklungsindikator
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Finanzielle Inklusion
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Inclusive human development
2
Konsumentenverhalten
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2
Advertising
1
Artificial neural network
1
Banking
1
Behavioral targeting advertising
1
CO2 emissions
1
Development
1
Direct marketing
1
Direktmarketing
1
Educational quality
1
Electronic money
1
Elektronisches Geld
1
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Asongu, Simplice
Dwivedi, Yogesh Kumar
Giachetti, Claudio
6
Haenssgen, Marco J.
5
Nwachukwu, Jacinta C.
5
Birch, Nancy J.
4
Björkegren, Daniel
4
Culver, Jeffrey N.
4
Garcia-Swartz, Daniel D.
4
Hübler, Michael
4
Park, Sangwon
4
Prodanova, Jana
4
Tesfom, Goitom
4
Aker, Jenny C.
3
Ameen, Nisreen
3
Bilgihan, Anil
3
Campbell-Kelly, Martin
3
Chakraborty, Debarun
3
Ghose, Anindya
3
Gopal, Anandasivam
3
Islam, Towhidul
3
Johnson, Lester W.
3
Karjaluoto, Heikki
3
Kesharwani, Ankit
3
Kim, Jong Seok
3
Law, Chun Hung Roberts
3
Meade, Nigel
3
Shokouhyar, Sajjad
3
Tussyadiah, Iis P.
3
Wang, Dan
3
Adam, Ibrahim Osman
2
Alhassan, Muftawu Dzang
2
Alhauli, Abdullah
2
Andrews, Michelle
2
Appiah, Dominic
2
Ariana, Proochista
2
Arif, Imtiaz
2
Arli, Denni
2
Aslam, Wajeeha
2
Baran, Tamer
2
Barwick, Panle Jia
2
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Technological forecasting & social change : an international journal
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
African finance journal
1
Journal of economic and administrative sciences
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The marketing review
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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ECONIS (ZBW)
11
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1
The role of mobile money innovations in transforming unemployed women to self-employed women in sub-Saharan Africa
Asongu, Simplice
;
Le Roux, Sara
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287795
Saved in:
2
The mobile phone in governance for environmental sustainability in Sub-Saharan Africa
Asongu, Simplice
;
Nting, Rexon
- In:
Journal of economic and administrative sciences
39
(
2023
)
1
,
pp. 225-243
Persistent link: https://www.econbiz.de/10014305554
Saved in:
3
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
4
The mobile phone technology, gender inclusive education and public accountability in Sub-Saharan Africa
Asongu, Simplice
;
Adegboye, Alex
;
Ejemeyovwi, Jeremiah
; …
- In:
Telecommunications policy : the international journal …
45
(
2021
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012614802
Saved in:
5
Understanding the greater diffusion of mobile money innovations in Africa
Asongu, Simplice
;
Biekpe, Nicholas
;
Cassimon, Danny
- In:
Telecommunications policy : the international journal …
44
(
2020
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012543642
Saved in:
6
Educational quality thresholds in the diffusion of knowledge with mobile phones for inclusive human development in sub-Saharan Africa
Asongu, Simplice
;
Nwachukwu, Jacinta C.
- In:
Technological forecasting & social change : an …
129
(
2018
),
pp. 164-172
Persistent link: https://www.econbiz.de/10011958061
Saved in:
7
Mobile phones, institutional quality and entrepreneurship in Sub-Saharan Africa
Asongu, Simplice
;
Nwachukwu, Jacinta C.
;
Orim, …
- In:
Technological forecasting & social change : an …
131
(
2018
),
pp. 183-203
Persistent link: https://www.econbiz.de/10011959700
Saved in:
8
The role of governance in mobile phones for inclusive human development in Sub-Saharan Africa
Asongu, Simplice
;
Nwachukwu, Jacinta C.
- In:
Technovation : the international journal of …
55/56
(
2016
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011620690
Saved in:
9
The mobile phone in the diffusion of knowledge for institutional quality in Sub-Saharan Africa
Asongu, Simplice
;
Nwachukwu, Jacinta C.
- In:
World development : the multi-disciplinary …
86
(
2016
),
pp. 133-147
Persistent link: https://www.econbiz.de/10011606681
Saved in:
10
Mobile phone penetration, mobile banking and inclusive development in Africa
Asongu, Simplice
;
Nwachukwu, Jacinta C.
- In:
African finance journal
18
(
2016
)
1
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011588544
Saved in:
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