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type:"article"
~accessRights:"restricted"
~person:"Aykaç, Ömer Sezai"
~person:"Horstmann, Felix"
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Consumer behaviour
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Konsumentenverhalten
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Retail outlet
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Sales promotion
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Verkaufsförderung
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Attitude toward the point of sale display
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Aykaç, Ömer Sezai
Horstmann, Felix
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Improving marketing strategies for private label products
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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The relationship between sales promotion activities, private label attitudes, and purchase intention
Aykaç, Ömer Sezai
;
Yilmaz, Aykut
- In:
Improving marketing strategies for private label products
,
(pp. 306-327)
.
2020
Persistent link: https://www.econbiz.de/10012125577
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2
Measuring the shopper's attitude toward the point of sale display : scale development and validation
Horstmann, Felix
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 112-123
Persistent link: https://www.econbiz.de/10011697925
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