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type:"article"
~accessRights:"restricted"
~person:"Diallo, Mbaye Fall"
~person:"Horstmann, Felix"
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Retail outlet
2
Attitude toward the point of sale display
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Brand
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Consumer behaviour
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Customer retention
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Customer satisfaction
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Display promotion
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Food retailing
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Markenartikel
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Measurement
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Messung
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Point of sale marketing
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Diallo, Mbaye Fall
Horstmann, Felix
Hagtvedt, Henrik
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Journal of retailing and consumer services
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Psychology & marketing
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Measuring the shopper's attitude toward the point of sale display : scale development and validation
Horstmann, Felix
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 112-123
Persistent link: https://www.econbiz.de/10011697925
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2
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
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