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type:"article"
~accessRights:"restricted"
~person:"Dwivedi, Yogesh Kumar"
~person:"Meade, Nigel"
~subject:"Advertisement"
~subject:"Mobile business"
~subject:"Mobiltelefon"
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Advertisement
Mobile business
Mobiltelefon
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5
Mobile communications
4
Mobilkommunikation
4
Advertising effects
2
Consumer behaviour
2
Forecast
2
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ICT industry
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IKT-Sektor
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Dwivedi, Yogesh Kumar
Meade, Nigel
Asongu, Simplice
9
Giachetti, Claudio
6
Haenssgen, Marco J.
5
Nwachukwu, Jacinta C.
5
Birch, Nancy J.
4
Björkegren, Daniel
4
Culver, Jeffrey N.
4
Garcia-Swartz, Daniel D.
4
Hübler, Michael
4
Park, Sangwon
4
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3
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3
Bilgihan, Anil
3
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3
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3
Ghose, Anindya
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Gopal, Anandasivam
3
Islam, Towhidul
3
Johnson, Lester W.
3
Karjaluoto, Heikki
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Kesharwani, Ankit
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Kim, Jong Seok
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Law, Chun Hung Roberts
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Shokouhyar, Sajjad
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Tussyadiah, Iis P.
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Wang, Dan
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Alhassan, Muftawu Dzang
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Ariana, Proochista
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Arif, Imtiaz
2
Arli, Denni
2
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International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Technological forecasting & social change : an international journal
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The marketing review
1
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ECONIS (ZBW)
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1
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
2
Modelling and forecasting national introduction times for successive generations of mobile telephony
Meade, Nigel
;
Islam, Towhidul
- In:
Telecommunications policy : the international journal …
45
(
2021
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012614758
Saved in:
3
The direct and indirect effects of economic wealth on time to take-off
Islam, Towhidul
;
Meade, Nigel
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 305-318
Persistent link: https://www.econbiz.de/10011882559
Saved in:
4
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
5
Forecasting in telecommunications and ICT : a review
Meade, Nigel
;
Islam, Towhidul
- In:
International journal of forecasting
31
(
2015
)
4
,
pp. 1105-1126
Persistent link: https://www.econbiz.de/10011474916
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