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type:"article"
~accessRights:"restricted"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Advertisement"
~subject:"Mobile business"
~subject:"Mobiltelefon"
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Advertisement
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Mobiltelefon
Advertising effects
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Dwivedi, Yogesh Kumar
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Technological forecasting & social change : an international journal
1
The marketing review
1
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ECONIS (ZBW)
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Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
2
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
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