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Search: subject_exact:"Medienkonsum"
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Media usage
175
Mediennutzung
175
Consumer behaviour
66
Konsumentenverhalten
66
Social Web
50
Social web
50
Internet marketing
38
Online-Marketing
38
Communication media
37
Kommunikationsmedien
37
Internet
28
Advertising effects
26
Werbewirkung
26
Media industries
25
Mediensektor
25
Fernsehen
20
Television
20
Advertising
18
Werbung
17
USA
15
United States
15
Fernsehprogramm
14
Professional sports
14
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14
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14
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13
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13
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11
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11
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Sportveranstaltung
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media consumption
11
Mobile communications
10
Mobilkommunikation
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9
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9
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9
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4
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170
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Beal, Virginia
3
Chan-Olmsted, Sylvia M.
3
Etayo, Cristina
3
Hudders, Liselot
3
Bellman, Steven
2
Beuckels, Emma
2
Brem, Alexander
2
Buraimo, Babatunde
2
Cauberghe, Veroline
2
Fogel, Joshua
2
Guo, Miao
2
Schmidt, Sascha Leonard
2
Schreyer, Dominik
2
Segijn, Claire M.
2
Shi, Yang
2
Smit, Edith G.
2
Sánchez-Tabernero, Alfonso
2
Torgler, Benno
2
Voorveld, Hilde
2
Abbasi, Amir Zaib
1
Abdelzaher, Tarek
1
Abuljadail, Mohammad
1
Ackland, Robert
1
Adair, Daryl
1
Adena, Maja
1
Afifah, Nur
1
Aguirre, Elizabeth
1
AlSaleh, Dhoha A.
1
Aleksandrovs, Leonids
1
Allcott, Hunt
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Alvarez, Isabel
1
Andonova, Yana
1
Angell, Robert J.
1
Araújo, Raquel Campos
1
Arrazola Vacas, María
1
Artero, Juan P.
1
Ate, Andrew A.
1
Athey, Susan
1
Awan, Tahir Mumtaz
1
Babutsidze, Zakaria
1
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The journal of media economics
8
Young consumers : insight and ideas for responsible marketers
6
International journal on media management : JMM
5
JMM : the international journal on media management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
Applied economics letters
3
Digital peripheries : the online circulation of audiovisual content from the small market perspective
3
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of media business studies
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Service business
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
The review of economics and statistics
3
American economic review
2
Arts and the market
2
European Sport management quarterly : ESMQ
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems and e-business management : ISeB
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising research
2
Journal of marketing management : MM
2
Journal of organizational computing and electronic commerce
2
Psychology & marketing
2
The journal of consumer marketing
2
AEA papers and proceedings
1
African journal of science, technology, innovation & development : AJSTID
1
Arts and the market : AAM
1
Business ethics : a European review
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Computational & mathematical organization theory
1
Consumer culture theory
1
Critical issues on changing dynamics in employee relations and workforce diversity
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
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ECONIS (ZBW)
175
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61
Multiscale online media simulation with SocialCube
Abdelzaher, Tarek
;
Han, Jiawei
;
Hao, Yifan
;
Jing, Andong
; …
- In:
Computational & mathematical organization theory
26
(
2020
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10012272004
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62
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
63
Viewing sports online together? : psychological consequences on social live streaming service usage
Kim, Han Soo
;
Kim, Minjung
- In:
Sport management review
23
(
2020
)
5
,
pp. 869-882
Persistent link: https://www.econbiz.de/10012421860
Saved in:
64
Research on personalized recommendation algorithm based on user preference in mobile e-commerce
Chen, Yuan
- In:
Information systems and e-business management : ISeB
18
(
2020
)
4
,
pp. 837-850
Persistent link: https://www.econbiz.de/10012416505
Saved in:
65
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
66
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
67
Drawn to the screen by who we are and who we aspire to be : brand-self congruence differences in movie preferences
Kim, Danny Da Eun
- In:
International journal on media management : JMM
22
(
2020
)
3/4
,
pp. 144-167
Persistent link: https://www.econbiz.de/10012608872
Saved in:
68
Does the internet kill newspapers? : the case of South Korea
Sung, Nakil
;
Kim, Jaekyeong
- In:
Telecommunications policy : the international journal …
44
(
2020
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012513515
Saved in:
69
A gratification model of sport team mobile application usage
Hwang, Hansol
;
Yang, Hyejoo
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 163-176
Persistent link: https://www.econbiz.de/10012815569
Saved in:
70
Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
Saved in:
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