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Search: subject_exact:"Medienkonsum"
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Media usage
175
Mediennutzung
175
Consumer behaviour
66
Konsumentenverhalten
66
Social Web
50
Social web
50
Internet marketing
38
Online-Marketing
38
Communication media
37
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37
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28
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26
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25
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media consumption
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Beal, Virginia
3
Chan-Olmsted, Sylvia M.
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Etayo, Cristina
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Hudders, Liselot
3
Bellman, Steven
2
Beuckels, Emma
2
Brem, Alexander
2
Buraimo, Babatunde
2
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2
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2
Guo, Miao
2
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2
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2
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Shi, Yang
2
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Sánchez-Tabernero, Alfonso
2
Torgler, Benno
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Voorveld, Hilde
2
Abbasi, Amir Zaib
1
Abdelzaher, Tarek
1
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1
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1
Artero, Juan P.
1
Ate, Andrew A.
1
Athey, Susan
1
Awan, Tahir Mumtaz
1
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1
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The journal of media economics
8
Young consumers : insight and ideas for responsible marketers
6
International journal on media management : JMM
5
JMM : the international journal on media management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
Applied economics letters
3
Digital peripheries : the online circulation of audiovisual content from the small market perspective
3
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of media business studies
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Service business
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
The review of economics and statistics
3
American economic review
2
Arts and the market
2
European Sport management quarterly : ESMQ
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems and e-business management : ISeB
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising research
2
Journal of marketing management : MM
2
Journal of organizational computing and electronic commerce
2
Psychology & marketing
2
The journal of consumer marketing
2
AEA papers and proceedings
1
African journal of science, technology, innovation & development : AJSTID
1
Arts and the market : AAM
1
Business ethics : a European review
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Computational & mathematical organization theory
1
Consumer culture theory
1
Critical issues on changing dynamics in employee relations and workforce diversity
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
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ECONIS (ZBW)
175
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1
The effect of traditional media consumption and internet use on environmental attitudes in Europe
Babutsidze, Zakaria
;
Blankenberg, Ann-Kathrin
;
Chai, Andreas
- In:
Journal of evolutionary economics
33
(
2023
)
2
,
pp. 309-340
Persistent link: https://www.econbiz.de/10014330261
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2
Explaining media effect of green advertising on audience attitude
Khandelwal, Utkal
;
Singh, Trilok Pratap
- In:
Society and business review
18
(
2023
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10014334109
Saved in:
3
Is OTT video a substitute for TV? : policy insights from cord-cutting
Malone, Jacob B.
;
Nevo, Aviv
;
Nolan, Zachary
;
Williams, …
- In:
The review of economics and statistics
105
(
2023
)
6
,
pp. 1615-1623
Persistent link: https://www.econbiz.de/10014462494
Saved in:
4
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
5
Die Viralität von Werbung als PR-Instrument : Gleichzeitigkeit funktional und fragmental differenzierter Stakeholderkonstellationen als Herausforderung für die Unternehmenskommunik...
Banholzer, Volker Markus
;
Siebert, Michael A.
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 383-401)
.
2023
Persistent link: https://www.econbiz.de/10014435299
Saved in:
6
Digital audience engagement in Nigeria : a shift from live to online audience experience in Tosin Jobi-Tume's Corona Palava
Mark, Tekena
- In:
Arts and the market : AAM
13
(
2023
)
2
,
pp. 80-93
Persistent link: https://www.econbiz.de/10014343041
Saved in:
7
Internet killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
8
The complexities of understanding reported TV audiences for live sports broadcasts
Reeth, Daam van
- In:
International journal of sport finance
18
(
2023
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10014233597
Saved in:
9
Enough drama and horror IRL : how the COVID-19 pandemic changed TV consumption
Kim, Danny D. E.
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 72-92
Persistent link: https://www.econbiz.de/10014234943
Saved in:
10
COVID-19 television audience program choices : analysis of how Nigerians consume television during the pandemic
Egielewa, Peter E.
;
Ngonso, Blessed F.
;
Ate, Andrew A.
; …
- In:
Uncertainty Shocks in Africa : Impact and Equilibrium …
,
(pp. 183-202)
.
2023
Persistent link: https://www.econbiz.de/10014227287
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