Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422
(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect on consumers' behaviours and attitudes towards products. (2) Objectives: To examine the influence of point-of-purchase (PoP) marketing and advertising strategies and the...