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type:"article"
~isPartOf:"Asian journal of marketing : the official journal of the Marketing Institute of Singapore"
~isPartOf:"Journal of marketing research"
~source:"econis"
~subject:"Mobile marketing"
~subject:"Telecommunications industry"
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Mobile marketing
Telecommunications industry
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Mobile Marketing
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Mobilkommunikation
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mobile marketing
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Arabische Golf-Staaten
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Indien
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Gu, Xian
1
Kannan, P. K.
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Menon, Vanaja
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Sela, Aner
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Song, Camilla Eunyoung
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
Journal of marketing research
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Information economics and policy : IEP
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing and consumer services
6
International journal of internet marketing and advertising : IJIMA
5
International journal of business information systems : IJBIS
4
Journal of business research : JBR
4
Services marketing quarterly
4
Electronic commerce research and applications
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of regulatory economics
3
Amfiteatru economic : an economic and business research periodical
2
Business horizons
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of industrial organization
2
International journal of process management and benchmarking : IJPMB
2
International journal of production economics
2
Journal of advertising research
2
Journal of economics & management
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The marketing review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Advances in business and management forecasting
1
Advertising, promotion, and new media
1
Approaches and processes for managing the economics of information systems
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business analyst : a refereed journal of Shri Ram College of Commerce
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1
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
2
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
3
SMS advertisement : competitve to gulf market?
Menon, Vanaja
- In:
Asian journal of marketing : the official journal of …
4
(
2010
)
3
,
pp. 131-143
Persistent link: https://www.econbiz.de/10008826319
Saved in:
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