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type:"article"
~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Relationship marketing"
~type:"book"
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Konsumentenverhalten
Markenimage
Relationship marketing
Australia
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Australien
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Consumer behaviour
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Cross-cultural marketing
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Ethnic group
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Koo, Fung Kuen
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Le, Huong
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Handbook of research on effective marketing in contemporary globalism
International review on public and non-profit marketing
12
International journal of nonprofit and voluntary sector marketing
8
Journal of nonprofit & public sector marketing
8
Journal of marketing for higher education
6
International journal of nonprofit & voluntary sector marketing
4
Journal of business research : JBR
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Nonprofit management & leadership
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of philanthropy and marketing
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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Nonprofit and voluntary sector quarterly
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of marketing
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Psychology & marketing
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The journal of brand management : an international journal
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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Alumni-Schriftenreihe
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Australasian marketing journal
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Beiträge zur Marketingwissenschaft : Arbeitspapiere
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CESifo working papers
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Contemporary research in e-branding
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Cultural studies and anti-consumerism : a critical encounter
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Discussion papers / CEPR
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Europäische Hochschulschriften / 5
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Fundraising-Studien : zu Kunst und Kultur der Gabe
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Green advertising and the reluctant consumer
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Hamburger Schriften zur Marketingforschung
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Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
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Health care management review : HCM review
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Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
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Understanding culture, motivation, and ethnic consumer behavior
Koo, Fung Kuen
;
Le, Huong
- In:
Handbook of research on effective marketing in …
,
(pp. 47-65)
.
2014
Persistent link: https://www.econbiz.de/10010403586
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