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type:"article"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Services marketing quarterly"
~person:"Bakr, Yousra"
~person:"D'Alessandro, Steven"
~person:"Ferreira, Naiara Silva"
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Bakr, Yousra
D'Alessandro, Steven
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International journal of consumer studies
International journal of internet marketing and advertising : IJIMA
Services marketing quarterly
Marketing letters : a journal of research in marketing
1
The journal of services marketing
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Technological usability in mobile networks : gratifications and risks related to using WhatsApp
Arruda Filho, Emílio José Montero
;
Ferreira, Naiara Silva
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10012650005
Saved in:
2
The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne
;
Gray, David
;
D'Alessandro, Steven
; …
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
Saved in:
3
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
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