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type:"article"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Dienstleistungssektor"
~subject:"Innovationsakzeptanz"
~subject:"Jugendliche"
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Dienstleistungssektor
Innovationsakzeptanz
Jugendliche
Mobile phone
19
Mobiltelefon
19
Consumer behaviour
16
Konsumentenverhalten
16
Mobile communications
8
Mobilkommunikation
8
Internet marketing
7
Online-Marketing
7
Innovation adoption
6
Mobile Business
6
Mobile business
6
Advertising
5
Advertising effects
5
Mobile Marketing
5
Mobile marketing
5
Werbewirkung
5
Werbung
5
mobile advertising
4
Beziehungsmarketing
3
Relationship marketing
3
Confidence
2
Customer satisfaction
2
Egypt
2
Kundenzufriedenheit
2
Mobile Anwendung
2
Mobile application
2
SMS
2
SMS advertising
2
USA
2
United States
2
Vertrauen
2
mobile devices
2
short message service
2
smartphone
2
2002-2006
1
Brand image
1
Cognition
1
Cultural identity
1
Customer service
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8
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Adebanjo, Dotun
1
Altintas, M. Hakan
1
Assimakopoulos, Costas
1
Bakr, Yousra
1
Birch, Nancy J.
1
Culver, Jeffrey N.
1
Currás-Pérez, Rafael
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Fidanyan, Marianna
1
Gala, Prachi B.
1
Georgiadis, Christos K.
1
Gursakal, Necmi
1
Isin, Feride Bahar
1
Kaufmann, Hans Rüdiger
1
Mishra, Anubha
1
Nardali, Sinan
1
Papaioannou, Eugenia
1
Ponce, Soledad
1
Rahman, Mushfiqur
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
1
Sarmaniotis, Christos
1
Tesfom, Goitom
1
Tolba, Ahmed
1
Ugalde, Cecilia
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Vrontis, Demetris
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
International journal of business information systems : IJBIS
5
Journal of retailing and consumer services
5
Technological forecasting & social change : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
International journal of business innovation and research
4
International journal of electronic business
4
International journal of innovation and technology management
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Economic research
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of business research : JBR
3
Journal of internet commerce
3
Psychology & marketing
3
Business analyst : a refereed journal of Shri Ram College of Commerce
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
International journal of consumer studies
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic customer relationship management : IJECRM
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of management practice : IJMP
2
International journal of services, economics and management
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing : JIMA
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of hospitality marketing & management
2
Journal of international consumer marketing
2
Management information systems : mis quarterly
2
Modern banking : applied theory and practice
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of high technology management research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Tourism management : research, policies, practice
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
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1
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
2
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
3
Privacy risk and adoption dilemma for smartphone users' app usage intention : mediated moderation of smartphone operating system
Mishra, Anubha
;
Gala, Prachi B.
;
Adebanjo, Dotun
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 227-248
Persistent link: https://www.econbiz.de/10012534196
Saved in:
4
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
5
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
6
Factors affecting attitudes towards smart phones : user's profile and proposed research model
Assimakopoulos, Costas
;
Papaioannou, Eugenia
; …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 238-253
Persistent link: https://www.econbiz.de/10010200473
Saved in:
7
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
Saved in:
8
Always-on mobile phone behaviour impulsive and postmodern consumers
Altintas, M. Hakan
;
Gursakal, Necmi
;
Kaufmann, Hans Rüdiger
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
4
,
pp. 328-344
Persistent link: https://www.econbiz.de/10009154585
Saved in:
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