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type:"article"
~isPartOf:"International journal of services, economics and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~person:"Izzal Asnira Zolkepli"
~subject:"Mobile business"
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International journal of services, economics and management
Journal of hospitality marketing & management
Journal of marketing communications
Journal of promotion management : JPM
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Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
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