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type:"article"
~isPartOf:"International journal of technology marketing : IJTMkt"
~person:"Ponce, Soledad"
~subject:"Dienstleistungssektor"
~subject:"Innovationsakzeptanz"
~subject:"Jugendliche"
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Dienstleistungssektor
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Advertising
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Consumer behaviour
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Electronic money
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Elektronisches Geld
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Werbewirkung
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acceptance of mobile advertising
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mobile advertising
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mobile devices
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mobile marketing strategy
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Ponce, Soledad
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Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
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