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type:"article"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"The Jossey-Bass handbook of nonprofit leadership and management"
~person:"Jeong, Hyun Ju"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
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International review on public and non-profit marketing
The Jossey-Bass handbook of nonprofit leadership and management
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Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
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