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type:"article"
~isPartOf:"Journal of Contemporary Issues in Business and Government"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of retailing and consumer services"
~person:"Iglesias, Oriol"
~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Beziehungsmarketing
1
Brand image
1
Brand management
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Business ethics
1
Common method variance
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Consumer behaviour
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Corporate services brands
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Mobilkommunikation
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Iglesias, Oriol
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Journal of Contemporary Issues in Business and Government
Journal of business ethics : JOBE
Journal of retailing and consumer services
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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