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type:"article"
~isPartOf:"Journal of promotion management : JPM"
~person:"Birch, Nancy J."
~person:"Gerpott, Torsten J."
~person:"Luo, Xueming"
~subject:"Dienstleistungsqualität"
~subject:"Mobile phone"
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Dienstleistungsqualität
Mobile phone
Consumer behaviour
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Konsumentenverhalten
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Mobile communications
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Mobilkommunikation
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Mobiltelefon
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Norway
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Birch, Nancy J.
Gerpott, Torsten J.
Luo, Xueming
Culver, Jeffrey N.
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Journal of promotion management : JPM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic finance : IJEF
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International journal of technology marketing : IJTMkt
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Journal of retailing and consumer services
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Journal of service research : JSR
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MIT sloan management review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Services marketing quarterly
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011979182
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