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type:"article"
~isPartOf:"Kompendium Kulturmarketing : Handbuch für Studium und Praxis"
~isPartOf:"Nonprofit marketing : sectoral applications"
~subject:"Konsumentenverhalten"
~subject:"Kunst"
~subject:"Öffentlicher Sektor"
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Konsumentenverhalten
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Nonprofit marketing
28
Nonprofit-Marketing
28
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6
Kultursektor
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Consumer behaviour
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Nonprofit organization
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Buurma, Hans
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
Nonprofit marketing : sectoral applications
International review on public and non-profit marketing
10
International journal of nonprofit and voluntary sector marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of nonprofit & public sector marketing
3
International journal of nonprofit & voluntary sector marketing
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing communications
2
Journal of philanthropy and marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Psychology & marketing
2
Arts marketing : an international journal ; AM
1
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Kompetenzmanagement : durch Kompetenz nachhaltig Werte schaffen ; Festschrift für Prof. Dr. Dr. h. c. mult. Norbert Thom zum 60. Geburtstag
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Kunst - Markt - Marketing : Beiträge zu einem Workshop am 11.07.2002 ; [Workshop zum Thema "Kunst - Markt - Marketing" ; dieser Workshop fand anlässlich des 70. Geburtstags des Direktoriumsmitglieds Herrn Prof. Dr. Dr. h.c. Werner H. Engelhardt statt]
1
Management research review
1
Nonprofit management & leadership
1
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Public performance & management review
1
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ECONIS (ZBW)
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Audience Development
Mandel, Birgit
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 201-214)
.
2011
Persistent link: https://www.econbiz.de/10009272563
Saved in:
2
Das Kulturpublikum
Föhl, Patrick S.
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 23-48)
.
2011
Persistent link: https://www.econbiz.de/10009272571
Saved in:
3
Grundlagen des Kulturmarketing
Klein, Armin
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 7-21)
.
2011
Persistent link: https://www.econbiz.de/10009272572
Saved in:
4
Public sector marketing is different
Lamb, Charles W.
-
2008
Persistent link: https://www.econbiz.de/10003717564
Saved in:
5
Public policy marketing : marketing exchange in the public sector
Buurma, Hans
-
2008
Persistent link: https://www.econbiz.de/10003717568
Saved in:
6
Marketing in the public sector : towards a typology of public services
Laing, Angus
-
2008
Persistent link: https://www.econbiz.de/10003717572
Saved in:
7
Marketing the fine and performing arts : what has marketing done for the arts lately?
Thomas, Edward G.
;
Cutler, Bob D.
-
2008
Persistent link: https://www.econbiz.de/10003717586
Saved in:
8
Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
9
Entrepreneurship and leadership in marketing the arts
Colbert, François
-
2008
Persistent link: https://www.econbiz.de/10003717594
Saved in:
10
Charitable giving by individuals : a study of attitudes and practice
Radley, Alan
;
Kennedy, Marie
-
2008
Persistent link: https://www.econbiz.de/10003717712
Saved in:
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