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type:"article"
~person:"Al-Debei, Mutaz M."
~person:"Luo, Xueming"
~source:"econis"
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Mobile phone
6
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China
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Al-Debei, Mutaz M.
Luo, Xueming
Asongu, Simplice
12
Grzybowski, Lukasz
11
Giachetti, Claudio
9
Valletti, Tommaso M.
8
Aker, Jenny C.
7
Kretschmer, Tobias
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Islam, Towhidul
6
Meade, Nigel
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Wang, Dan
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Clarke, William A.
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Drennan, Judy
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Fang, Zheng
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Ghose, Anindya
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Haenssgen, Marco J.
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James, Jeffrey
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Law, Chun Hung Roberts
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Loeb, Peter D.
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Nwachukwu, Jacinta C.
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Park, Sangwon
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Pereira, Pedro
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Suri, Tavneet
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Ameen, Nisreen
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Birch, Nancy J.
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Björkegren, Daniel
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Genakos, Christos
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Ida, Takanori
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Johnson, Lester W.
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Kim, Jong Seok
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Prodanova, Jana
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Approaches and processes for managing the economics of information systems
1
Journal of service research : JSR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
2
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
3
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
4
The role of value networks in the design of mobile platforms : the case of Apple iPhone
Al-Debei, Mutaz M.
;
Aloudat, Anas
;
Al-Lozi, Enas
;
Al …
- In:
Approaches and processes for managing the economics of …
,
(pp. 123-137)
.
2014
Persistent link: https://www.econbiz.de/10010237747
Saved in:
5
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
6
Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
Saved in:
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