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type:"article"
~person:"Bhagat, Rabi S."
~person:"Kumar, V."
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
2
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
3
Work-family conflict in four national contexts : a closer look at the role of individualism-collectivism
Billing, Tejinder K.
;
Bhagat, Rabi S.
;
Babakus, Emin
; …
- In:
International journal of cross cultural management : CCM
14
(
2014
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10010429210
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