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type:"article"
~person:"Bhattacharya, Subhajit"
~person:"Clark, Moira"
~person:"Currás-Pérez, Rafael"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Nonprofit marketing
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Nonprofit-Marketing
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Markenführung
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Beziehungsmarketing
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Consumer behaviour
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Bhattacharya, Subhajit
Clark, Moira
Currás-Pérez, Rafael
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
2
Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters
Bhattacharya, Subhajit
;
Kumar, Rohit Vishal
;
Dutta, Anindya
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 136-152)
.
2018
Persistent link: https://www.econbiz.de/10011764699
Saved in:
3
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
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