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type:"article"
~person:"Bilgram, Volker"
~person:"Fuchs, Christoph"
~person:"Piller, Frank T."
~subject:"Consumer behaviour"
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Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
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Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker
;
Füller, Johann
;
Piller, Frank T.
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 190-231)
.
2017
Persistent link: https://www.econbiz.de/10011915477
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2
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
3
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
4
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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