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type:"article"
~person:"Birch, Nancy J."
~person:"Gerpott, Torsten J."
~person:"Luo, Xueming"
~subject:"Advertising"
~subject:"Dienstleistungsqualität"
~subject:"Mobile phone"
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Advertising
Dienstleistungsqualität
Mobile phone
Mobiltelefon
13
Mobile communications
10
Mobilkommunikation
10
Consumer behaviour
7
Konsumentenverhalten
7
Mobile Business
6
Mobile business
6
Service quality
4
Beziehungsmarketing
3
Deutschland
3
Germany
3
Mobile Marketing
3
Mobile marketing
3
Norway
3
Norwegen
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Relationship marketing
3
Advertising effects
2
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Feldforschung
2
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2
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Werbewirkung
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mobile phone service
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Arabische Golf-Staaten
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Bayesian estimation
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Beschwerdemanagement
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China
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Complaint management
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Consumer Behaviors
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13
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Birch, Nancy J.
Gerpott, Torsten J.
Luo, Xueming
Asongu, Simplice
12
Grzybowski, Lukasz
11
Giachetti, Claudio
9
Valletti, Tommaso M.
8
Aker, Jenny C.
7
Kretschmer, Tobias
7
Islam, Towhidul
6
Meade, Nigel
6
Wang, Dan
6
Clarke, William A.
5
Drennan, Judy
5
Fang, Zheng
5
Ghose, Anindya
5
Haenssgen, Marco J.
5
James, Jeffrey
5
Law, Chun Hung Roberts
5
Loeb, Peter D.
5
Nwachukwu, Jacinta C.
5
Park, Sangwon
5
Pereira, Pedro
5
Suri, Tavneet
5
Ameen, Nisreen
4
Björkegren, Daniel
4
Culver, Jeffrey N.
4
Dwivedi, Yogesh Kumar
4
Garcia-Swartz, Daniel D.
4
Genakos, Christos
4
Gruber, Harald
4
Han, Sang Pil
4
Hörnig, Steffen
4
Hübler, Michael
4
Ida, Takanori
4
Johnson, Lester W.
4
Kim, Jong Seok
4
Prodanova, Jana
4
Tesfom, Goitom
4
Andrews, Michelle
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic finance : IJEF
1
International journal of technology marketing : IJTMkt
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Services marketing quarterly
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
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ECONIS (ZBW)
13
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1
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
2
Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
Saved in:
3
Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011979182
Saved in:
4
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
5
The impact of mobile Internet on mobile voice usage : a two-level analysis of mobile communications customers in a GCC country
Gerpott, Torsten J.
;
May, Sebastian
;
Nas, Gokhan
- In:
Information & management : the internat. journal of …
54
(
2017
)
7
,
pp. 958-970
Persistent link: https://www.econbiz.de/10011743413
Saved in:
6
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
7
Switching behavior of U.S. mobile phone service customers after providers shift from contract to no contract mobile phone service plans
Tesform, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011598729
Saved in:
8
Who (dis)continues to use SMS in the age of ubiquitous mobile Internet access? : a two-level investigation of residential mobile communications customers in Germany
Gerpott, Torsten J.
- In:
International journal of e-business research : an …
11
(
2015
)
3
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011306285
Saved in:
9
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
10
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
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